He did the design and product management, my wife Allison did the logo design and I wrote the code. After a few weeks of hacking in Ruby on Rails (using RFacebook) and many hours of Skyping between Chris and Chris, I'm very pleased to announce that we're done and the application is live on Facebook!
You can use the app to share five-word WhyI "taglines" about your passions on your profile. You can also ask other people to create taglines by asking them "Why do you?" questions.
If you have any questions or feedback on the application, please comment here or send a note to whyi@thebdgway.com.