Pathable Acquires The Social Collective

Conference Mobile Event App and Web Sites | PathablePathable, the award-winning provider of social networking services for conferences and events, announced today that it is acquiring The Social Collective, a long-time competitor in the market in a cash-only deal. The terms of deal are not being disclosed, but the move continues a growing consolidation of the event-centric social media segment, following the closure of EventVue in February 2010.

“Pathable has built a very compelling experience for the event organizer, enhancing the attendee networking experience beginning months before the event itself and resulting in a sustaining community after it’s over,” said Pathable CEO Jordan Schwartz. ” The Social Collective has built a great reputation and business, serving world-class clients including Oracle and SXSW. But the needs of events are increasingly complex, and it’s simply better for everyone to have a single, combined effort to meet those core needs while we enhance and extend the existing solution.”

“We’ve always had a great respect for the solution Pathable has delivered to event managers, so we’re very pleased to be able to offer that to our customers today,” said Chris Bucchere, co-founder and CEO of The Social Collective.

We’re proud of the part we’ve played in revolutionizing how event attendees connect, and now consolidating efforts under the Pathable platform will be a boon to our existing customers and those to come.

The acquisition expands Pathable’s reach in the events industry, already firmly placed on the foundation of direct customers as well as reseller relationships with industry heavyweights such as Active Events (www.activeevents.com/), Cvent (www.cvent.com), Omnipress (www.omnipress.com) and Amiando (www.amiando.com) and heralds a trend toward a standardization of the experience.

Schwartz added:

When you’re going to a conference, you don’t want to be thinking about which social networking solution the host has chosen and whether it will be effective at helping you connect with the other attendees. You want that layer to be invisible and effortless. Our offering has always been focused on letting the event and its attendees take the spotlight.

There are over 200 million attendees at conferences, conventions, tradeshows, meetings and events in the US alone, according to the Conventions Industry Council. Social networking is becoming an in increasingly important component of serving them.


Pathable, Inc., a privately held Seattle-based company, was founded in 2008. Since that time, it has served hundreds of events, including those of Microsoft, SAP, GE Healthcare, Meeting Professionals International, and Dell, with a private, branded on-line event communities that allow attendees to connect, schedule meetings, choose their session schedules and visit exhibitors for months around a face-to-face event.

Where to Find Us at Web 2.0 Expo

Chris Bucchere is attending the Web 2.0 Expo this week, where Crowd Campaign is making its debut as the question suggestion and voting platform for Tim O’Reilly’s interview of Beth Noveck, Deputy CTO of Open Government for President Obama.

On Wednesday the 18th and Thursday the 19th of November, 2009, Crowd Campaign will be exhibiting on the expo floor in Long Tail Pavilion Booth #2. Come by and say hi!

Today, Chris will be attending sessions and keynotes and, as is the case with every good conference, having great hallway conversations with his peers. Clinton Bonner, SVP of Sales and Business Development for Social Collective, Inc., will be joining Chris on Wednesday in NYC.

Crowd Campaign, The Social Contest Builder

(I-Newswire) November 16, 2009 – FOR IMMEDIATE RELEASE

CC_Glossy_Side2.pdf (1 page)New York, New York – November 16th, 2009 – At Web 2.0 Expo today, Social Collective, Inc., the company behind the hosted social networking and scheduling software that powered SXSW and Oracle OpenWorld, announced the launch of their newest product, Crowd Campaign. Using Crowd Campaign, Twitter users can easily launch cost-effective branded online contests.

With the power of Twitter and the social web, people who enter these contests, vote on entries, or make comments help propagate their viral spread via easy-to-use sharing tools that facilitate posting contest updates to a multitude of different social networking sites.

When setting up a contest, Crowd Campaign offers the ability to customize the contest’s subdomain, upload a logo and background image, write a Terms & Conditions page, set colors and styles, insert Google Analytics tracking code and change all of the contest rules and other marketing copy. Contest winners can be decided by popular vote or by an “expert panel” or some combination of both. Contests can include text entries, photo or video submissions and links to other content such as blog posts or web sites, meaning that Crowd Campaign contests can be used for any type of competition. Crowd Campaign also offers a rich set of entry management tools for removing offensive content, merging duplicate entries and tallying entries, votes and page views. Crowd Campaign offers a free version for contests containing no more than 10 entries and/or 100 votes. To increase these limits, contest managers can pay as little as $95 up to $4,995 for a one-year unlimited-use license.

Crowd Campaign is used by ad agencies, event managers, social media marketers, small business owners, popular authors, independent film makers and musicians – anyone who wants to leverage the power of the social web to build a brand. Any type of contest can be set up in 10-15 minutes, limited only by one’s imagination and federal, state and local laws.

During the private beta period that ended with today’s launch, hundreds of Crowd Campaign sites were created, including these prominent contests:

http://w2e.crowdcampaign.com — Ask Beth Noveck, Deputy CTO of the US Government a Question: Tim O’Reilly will pick from among the top questions and ask Noveck the best one during their Web 2.0 Expo Keynote later this week. The winner will also receive an autographed copy of Noveck’s book, Wiki Government.

http://w2e.crowdcampaign.com — Search for the Best LinkedIn Profile: Mike O’Neil and Lori Ruff will feature the top five vote-getters in O’Neil’s new book, Rock the World with Your Online Presence.

http://expoexpo.crowdcampaign.com — Ask Guy Kawasaki, Chris Brogan, Rick Calvert, Ann Hamilton and David Rich a Question — the panel moderator will ask the panel the top question at Expo! Expo! in Atlanta in early December. The winner will also receive an autographed copy of Kawasaki’s book, Reality Check.

http://techcocktail.crowdcampaign.com — Enter a DC-area startup company and Frank Gruber and Eric Olson will give the top vote-getter a free Bronze Sponsorhip at the next TECH Cocktail DC event (a $999 value).

http://digitalmarketingmixer.crowdcampaign.com — Suggest an idea for MarketingProfs’ Digital Marketing Mixer: the winner of a random drawing will receive a free registration to MarketingProfs B2B Forum 2010 in Boston, MA (a $695 value).

Mike O’Neil, who launched a Crowd Campaign contest in support of his book, Rock the World with Your Online Presence, said:

“With just weeks from start to finish, we embarked on a partnership with the folks at Crowd Campaign to see how we could find and refine applications for [online contest] technology in social media.”

O’Neil launched a very successful contest centered around finding top LinkedIn profile pages and featuring the winners in his book, which is “something that money can’t buy.” O’Neil remarked on how powerful it was for CrowdCampaign to “create a following around the pop culture image we represent with social media, networking and music.”

About Crowd Campaign

Crowd Campaign is a social tool for building brands. It’s used by ad agencies, event managers, social media marketers – anyone who wants to leverage the power of the social web to build a brand. Easy to customize and manage, you can launch a Twitter-powered contest including a branded promotional site in minutes from your desktop. It’s FREE to get started and there’s no sign up or credit card required. Start a contest today by visiting http://crowdcampaign.com

For more information, contact Clinton Bonner at Social Collective, Inc., [email protected], 860-608-9074

Procrastinators Rejoice: OpenWorld’s Social Schedule Builder is Live!

If you’re attending Oracle OpenWorld and you’ve waited this long to build your event schedule, boy do we have some good news for you!

You can use your existing Oracle Mix credentials to access a brand new social schedule builder powered by our flagship product, The Social Collective.

Of course we did plan to launch this a bit earlier, but due to many factors outside of our control, we ended up launching it the day before the conference. Well, better late than never! Now you can build your schedule in a social context, seeing who in your Mix network is attending each event so that you can make more informed decisions about what content you want to see at OpenWorld.

Your Mix login and password will get you in and there’s no need to re-add anyone to your network — all the work you’ve spent building up your Mix profile and social network will carry right over in our product. In fact, unless you look carefully at the URL, it’s hard to tell that you’re even leaving Oracle Mix.

Many thanks to the peerless (and tireless) Oracle Mix team: Marius, Tim, Hassan and Phil and to Chirag, Eric and other dedicated folks who run the Oracle Single Sign On partner application registration team (among other things) for all their support, help, patience and dedication. We couldn’t have done it without you guys.

Now, if you’re one of the nearly 100,000 people attending Oracle OpenWorld, what are you waiting for? Come on in and get social with your conference schedule . . . you have 24 hours, so get moving!

My SXSW Panel: Social Networks for the Anti-Social

sxsw2009(2)UPDATE: SXSW released a complete audio recording of this panel!

I’m at SXSW again this year. I attended SXSWi last year and, if my memory serves me correctly, I also attended SXSW Music in 1995, though I might be confusing it with H.O.R.D.E., Austin City Limits or one of the other great music festivals in this fine city which is known internationally for its eclectic music scene. Anyway, because The Social Collective is powering my.SXSW, I actually have the pleasure of spending 10 full days in Austin and attending all three festivals this year: Film, Music and Interactive. I’m also speaking, oddly enough, in a Music Panel called Social Networks for the Anti-Social.

I have to warn you, most panels (at any conference, not just SXSW) totally suck and this may not be an exception.

But who knows, it might be a completely magical and transcendental experience, but you won’t know unless you check it out.

SXSW Launches my.SXSW Powered by The Social Collective

sxsw2009Austin, Texas – February 2nd, 2009 – Today South By Southwest (SXSW), announced the launch of my.SXSW, the official social networking and scheduling tool for the 2009 conferences and festivals. Using my.SXSW, attendees can access the site to interact with one another, build their personalized conference schedules, join exclusive groups and form lasting relationships with other attendees. The social networking software was developed by SXSW and BDG, an industry-leading provider of a white-label conference social networking solution called The Social Collective. my.SXSW, powered by The Social Collective, represents a groundbreaking new way for SXSW attendees to enhance their offline conference experience through socializing online.

“We’ve always wanted to provide a space online for registrants to network before, during and after the ten days in March that they spend in Austin,” said Scott Wilcox, CTO of SXSW, Inc. “This year we teamed up with BDG to implement The Social Collective as my.SXSW, our new online registrant directory and social network. In addition to our collaboration with an outside team, we have tried to use the feedback we’ve received over the years to provide social networking opportunities for SXSW registrants. BDG and SXSW put a lot of thought into my.SXSW, resulting in a user experience we know will be a hit with our community.”

my.SXSW offers several new benefits to conference registrants, many of which are being introduced for the first time at SXSW 2009:

—Personalized and shareable event schedules
—Badge photo and avatar uploading and editing
—Rich media event pages with MP3 downloads, photos, band and speaker bios, etc.
—Seamless integration with Twitter, Flickr and Facebook
—Interest groups with integrated messaging
—Event/Schedule change notifications
—Social Networking (public profile pages, follow people and be followed)
—Private and public messaging on events, in groups and everywhere else
—Intuitive mobile device experience (to be launched just prior to the event)

For filmmakers looking for distribution, bands looking for producers, small businesses looking to develop their brands or digital creatives looking for new collaborators, my.SXSW provides a unique opportunity for people from all corners of the globe to get together and communicate before, after and during the event.

“We’re excited to see The Social Collective in use at SXSW,” said Chris Bucchere, CEO of BDG. “SXSW has come to be known as a trendsetting conference, not just for music and film, but for technology as well. The market for growing communities around conferences and events is just beginning to develop and of course SXSW is setting a great example of how to enhance people’s experience at their event using the right combination of web, e-mail, SMS and mobile tools.”

The Social Collective’s rich registration and schedule APIs enable seamless integration with the SXSW registrant and schedule data stores. As a result, there is no additional sign up or site registration needed. my.SXSW is open only to Film, Interactive, Music, Gold and Platinum SXSW registrants. Sign-in instructions will be sent via e-mail shortly after payment is confirmed and registration is processed by SXSW.

About SXSW

MUSIC AND MEDIA CONFERENCE features a legendary festival showcasing more than 1,800 musical acts of all genres from around the globe on over eighty stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 23rd year, SXSW remains an essential event on the music industry calendar. SXSW Music takes place March 18-22, 2009.

The SXSW FILM CONFERENCE AND FESTIVAL explores all aspects of the art and business of independent filmmaking. The Conference hosts a five-day adventure in the latest filmmaking trends and new technology, featuring distinguished speakers and mentors. The internationally-acclaimed, nine-day Festival boasts some of the most wideranging programming of any US event of its kind, from provocative documentaries to subversive Hollywood comedies, with a special focus on emerging talents. SXSW Film takes place March 13-21, 2009

The SXSW INTERACTIVE FESTIVAL celebrates the creativity and passion behind the coolest new media technologies. In addition to panel sessions that cover everything from web design to bootstrapping to social networks, attendees make new business connections at the three-day Trade Show & Exhibition. The newest element of the event is ScreenBurn at SXSW, which adds specific gaming industry programming as well as a three-day Arcade to the mix. SXSW Interactive takes place March 13-17, 2009

Find out more at http://www.sxsw.com

About The Social Collective

The Social Collective provides a fun and interactive means for conference attendees to meet and network with one another in a safe and secure environment before, during and after any conference or event. It improves attendees’ conference experiences and gives conference organizers more happy and loyal customers. The white-label product/service offering includes branding of the conference social network, integration with existing registration and e-commerce systems, data migration, site archival and Twitter, Flickr and Facebook integration.

Find out more at http://thesocialcollective.com

For more information, contact Elizabeth Derczo, SXSW, at [email protected], 512/467-7979 ext. 209 or Jennifer Dunleavey at The Social Collective, [email protected], 703/234-7910