This Gamestop saga reminds me of why we have gun control laws. White people marching in the streets with guns = a well regulated militia. Then the Black Panthers tried that and BOOM: instant gun control laws.
Similarly, hedge funds hire some of the smartest mathematicians in the world to find ways to steal, rape, and pillage billions of dollars, all within the bounds of the law. Then they get owned by a bunch of loser armchair finance bros on reddit, and BOOM, now everyone is calling for new laws and regulations to protect the money of the top tenth of one percent.
This also reminds me of the bank and RE bailouts in the early aughts. Just another example of how the establishment gets the benefits of socialism, while the ass-end of unregulated capitalism consumes the rest of us.
“It always seems impossible until it’s done.” —Nelson Mandela
We all have tasks that—for whatever reason—we just don’t want to do.
They might be as mundane as organizing the garage or as grandiose as building the next Facebook. Small or large, easy or complex, self-rewarding or based on the obligations to others; regardless of what needs doing, I noticed something recently that consistently helps me break through cycles of procrastination and stay focused on the tasks that matter.
My “ah-ha” moment of introspection about procrastination came when a coworker said, “I’m addicted to working on this project.”
I didn’t doubt that he was telling the truth. People have been addicted to far stranger things than software projects. But the remark made me wonder: Can I improve my productivity by channelling my inner addict?
The answer was a resounding yes. I use and re-use “addiction training” (for lack of a better term) any time I find myself resisting some task that I don’t want to perform.
In order to understand why this works for me—and may also work for you—we need to understand how someone becomes addicted. The word addiction carries with it some serious baggage. Everyone knows how dependence on hard drugs or alcohol can lead to financial and emotional ruin, the destruction of relationships and sometimes even death.
Most people also know that addiction is not a character flaw; rather a person’s brain chemistry changes related to how “rewards” get processed. A shallow dive into neurology explains the chemical nature of addiction, beginning with the prefrontal cortex, a region of the brain associated with logic and decision-making. At first, we consciously set “goals” of getting drunk or high (or working out or having sex) because those things feel good. After a relatively short period of time—with some drugs, just a few doses or with “good” habits, some say 21 days—the motivation to continue the nascent behavior moves from a logical, conscious place to a more Pavlovian one. A new part of the brain takes over: the anterior dorsolateral striatum, wherein we process rewards-based learning.
“In rats seeking cocaine, additional evidence supports the hypothesis that seeking behavior is initially goal-directed, but after extended training becomes habitual and under the control of the anterior dorsolateral striatum (aDLS).” [source]
Once the aDLS has taken over, addicts will feed their addiction at all costs, even if they can knowingly reason that “smoking is unhealthy” or “alcohol is ruining my life.” It’s literally beyond their logical control.
The chemistry of addictive drugs, stimulants in particular, facilitates the transition of using drugs from “goal-based” to “habitual.” But how does this apply to my software project—or cleaning my garage?
Here’s what I do when I find myself procrastinating:
Set up an extremely small reward challenge (to trigger the aDLS), e.g. “I’m going to install RVM/ruby and create my Rails project, then I’m going to have a bowl of ice cream.”
Do the extremely small task. (Okay, that was easy and it took less than five minutes.)
Eat the ice cream. (That felt good.)
Go back to procrastinating.
By associating the smallest level of effort with a reward, we can begin to trigger the reward processing module of our brain, effectively feeding our nascent addiction. (Bonus points for substituting “eat a bowl of ice cream” with “go for run” or some other healthy habit.) After repeating these steps several times, you’ll likely find yourself autonomously attracted to the work you logically don’t want to do. There’s a lesson to agile product owners here too: Stories reduced to the smallest atomic parts can give developers little “slam dunks” wherein the reward is baked into the process of moving the story along the agile board.
It’s important not to create additional negative addictions during this process—and equally important to keep the aDLS on its “toes.” Give yourself a huge reward for doing very little. Then give yourself a small reward for doing something huge. Sometimes, give no reward. Or flip a coin and if it’s heads, eat the ice cream; tails: Go back to work! This “random” nature of the rewards helps cement the working addiction using ideas from something (anecdotally) more addictive than cocaine: gambling.
This method for training an addiction might work better for some than others. One study claimed that 47% of the population carried a genetic marker for addiction. Even so, we all have an aDLS and we can all learn to train it to our advantage.
Having trouble exploiting your addictive tendencies to become more productive? What other techniques have you tried when you need to break out of a procrastination rut?
For seven years I worked as a government contractor developing software for CIA. Although I was not briefed into as many compartments as a systems administrator like Snowden, I held a TS/SCI clearance and had the same ability to access classified information as any “govie,” just with a different color badge.
Also unlike Snowden, I didn’t knowingly compromise any classified material. That being said, what Snowden did is ultimately good for civil liberties in this country. Moreover, the courage and bravery of his actions make him a true patriot, an American hero and the mother of all whistleblowers.
This is simply not the case for the anonymous leaker(s) behind Vault 7.
The reason for this lies not in the specific methods of cyberwarfare that were leaked today, but rather in who was the target and by whom were they targeted. In other words, CIA using cyber attacks against foreign nations is very different from NSA violating American citizens’ 4th Amendment rights with wholesale data collection from wireless carriers.
Spying on Americans is simply not in CIA’s charter. We have plenty of ways to fuck with Americans: NSA, FBI, DOJ, IRS, state and local police, metermaids and a million other authorities. But unless you’re communicating with ISIS, CIA could care less about what’s happening in your living room.
What CIA does care about is gathering intelligence around the world to keep Americans safe at home and abroad. Of course there are boundaries. Sometimes those boundaries get crossed. Cyber attacks, however, do not violate the Geneva Conventions or any other rules of engagement. It’s 2017, ffs. If our country wasn’t exploiting hostile nations’ computer networks and systems, I would be disappointed in us. If Alan Turing didn’t “hack” the Enigma code during WWII, this post would probably be written in German.
There are two big arguments against this, two reasons why people are saying this release of information is good for America and her freedoms.
The first argument is that CIA did us a disservice by not sharing these exploits with the private sector, thereby leaving the doors open for bad guys.
That is true, but only in part. Hackers would need to independently find these same vulnerabilities and find ways to exploit them. It’s not like they’re gonna call CIA’s helpdesk for virus installation instructions. Furthermore, we in the open source community have a long history of whitehat hacking, the process of finding and reporting vulnerabilities back to vendors to make the digital world more safe and secure.
The second (and related) argument is that viruses and other malware could fall into the wrong hands. This is also true, just like it’s true for assault weapons, hard drugs and prostitution. They’re all illegal af, yet the bad guys still have ways to get them. This doesn’t mean we should stop cyber espionage, any more than it means we should stop making military assault rifles. Like with all our spying activities—and with spying activities in general—we should just do a better job covering them up, in much the same way we protect the real identities of (human) assets in the field.
In sharp contrast with what Snowden did, this release will have a net negative impact on our intelligence-gathering capabilities, weakening our ability to engage with potentially dangerous foreign powers.
Perhaps the worst part of this disclosure is that it further undermines CIA and erodes confidence in the intelligence community, already under fire from the so-called Trump Administration. It also comes, conveniently, just after Trump claimed he was inappropriately wiretapped.
Technically, this leak has no bearing upon wiretapping, but it’s safe to assume that Trump will take this as an opportunity to further belittle CIA and the intelligence claims about Russian interference in the election.
We will probably never know, but I strongly suspect a Russian source provided some if not all of these leaked materials. Let’s not forget: even though Snowden lives in exile in Russia, he’s as American as apple pie.
This morning I rolled out Tink, a simple interactive chatbot I wrote for my wife as a gift for Valentine’s Day.
Every few days, Tink will text my sweetie a randomly-selected yes-or-no question from a list of questions I wrote, e.g. Would you like to take hip-hop classes? At different random times, it will also text me random questions from the same list. When we both reply “Y” to the same question, it will notify us of that happy coincidence and suggest that we, say, finally enroll in those hip-hop classes.
Basically it’s Tinder, but for couples. But not in the way you’re thinking (you dirty dawg).
Instead it’s a fun way for two romantic partners (or just friends?) to discover shared interests they didn’t know they had. I suspect Tink will also become a motivator to actually do the things it suggests. (We’ve been meaning to sign up for hip-hop classes for months, but haven’t yet.)
The questions I wrote for Tink’s inaugural run mostly revolve around ideas for fun dates, outdoor activities, new restaurants we want to try, etc. However, there’s no reason why Tink questions couldn’t cover religion, politics, sex—or even topics actually fit for the dinner table.
With G-rated questions, Tink could serve families or even small friend groups, but right now it’s only a bicycle built for two.
Wanna take a peek under the hood? I made Tink opensource under the MIT license.
I recently joined Lab Zero as a software developer. My friend Brien Wankel, one of their Principal Engineers, had been encouraging me to interview here for more than a year. I hesitated because, to put it bluntly: What’s so special about another boutique software development agency? There are hundreds—if not thousands—of them in the Bay Area. Plus, I was still trying to strike gold playing the startup equity game and I had already run my own boutique software development agency for a decade.
At long last I took the plunge, and I’m really glad I did. Ten weeks in, these are my first impressions of Lab Zero.
1. “We pay for every hour worked, no exceptions.” —The CEO
Lab Zero’s culture in three words: “Life, then Work.” Everyone here, myself included, is a W-2 hourly employee. To prevent people from worrying about using PTO when they’re sick (which eats into vacation time), we’ve done away with the concept altogether. We get paid for every hour we work—and we don’t get paid when we’re not working. That also has the side benefit of discouraging people from coming to work when they’re contagious. As a substitute for PTO, we accrue personal/family sick time, bereavement and jury duty time.
Employment here includes all the usual benefits, but without the attached expectation of working 60-80 hours/week (or more) and getting paid for 40. I surf every Wednesday morning (if the weather conditions cooperate) and I volunteer at my daughter’s school in the afternoon. I might only bill for 4-5 hours on a Wednesday. I might put in a few more hours after dinner—or not.
I haven’t put this to the test yet, but I may need to scale back my hours at Lab Zero by 50% or more to run tech for another political campaign or to get more involved in the farm-to-table movement or maybe to start a side business—or not.
2. “We follow software best practices.” —Everybody
So we put life first and work second. But does that mean that we don’t care about what we do? Hells no!
Lab Zero embraces a documented set of methodologies that make great software development possible, if not pleasurable. We have 100% or near-100% test coverage on all our projects; we write unit tests, functional tests, automated UI tests—to the tune of roughly ten lines of test code for every one line of “real” code. We practice continuous integration; we have a stringent pull-request review process and we reject pull requests for even the slightest blemish, e.g. a typo in a commit message.
This culture of doing things right at all costs may sound too onerous to be practical, but what I learned after a couple weeks here is that the effort we put into rigorous testing pays us back in spades, measured by the very small number of issues that slip through the cracks, eventually needing to be caught by QA or found in production. Plus, as long as I can keep the test suites passing, I can refactor without fear that I’m going to break something.
And if I do break something incidentally, it usually just means I need to write a better test, which in turn will help overall quality in a virtuous cycle.
3. “We do Agile really, really well.” —Our Customers
Agile prides itself on being agile, per se. (How deliciously meta is that?) Take what you want, leave the rest. As a result, there are infinitely many ways to do agile well—and an equally-indeterminate number of ways to do it badly.
Last week, I heard a senior executive at one of our customer sites tell us (in front of a room of twenty people) that we were the gold standard for agile projects at their organization. Enough said.
4. “We care about having a beautiful, functional workspace.” (And it shows.)
We have top-shelf coffee, great snacks and drinks, a loaded kegerator, automatic standup/sitdown desks (each with four presets), Apple Cinema Displays, an office sound system, massive TVs, stylin’ chairs and Fluid Stance boards. If you need anything, within reason, it just shows up at the door.
We have catered lunch-and-learn sessions every other Friday. On the alternating Fridays, we descend in a hungry mob to a local restaurant (like Barbacco, this past Friday) and Lab Zero picks up the tab. In addition to Fridays and the regular bevy of snacks and beverages, there are also bagel Wednesdays, eclairs one day, coffee cake another, etc.
As much as I love our office, I also love my half-time Wednesdays working from home (and/or the beach). Which is totally fine, of course. I’ve even been finding a leftover bagel or two on Thursday morning for me.
5. “Diversity is woven into the very fabric of our culture.” —Me
The notion of full-time employment does not preclude hiring people who rawk at things besides their profession, but employers don’t explicitly benefit from it either.
At Lab Zero, where life comes first—and turnover is near nil—we’ve built an eclectic mix of developers, designers, writers, agile product owners and bizdev folks who double as parents, recovering chemists, musicians, surfers, teachers, artists, marathoners, photographers, LGBTQ folks, future real estate moguls and one of the world’s leading experts on tiki.
There’s no better testament to Lab Zero’s people than this: I could do my job almost exclusively at home. I could also bill an extra two hours instead of commuting to downtown SF from the North Bay. But I actually want to come to the office.
Ten weeks in. Zero regrets. Can you say this about your job? If not, maybe you should join us for lunch.
Ok, so not the logo itself. I’m not an idiot who thinks it was a well-designed logo or that crowdsourcing is healthy for the design community. Let’s just dispense with that whole faction of this debate right now.
There’s a another side of this debacle I’d like to explore instead.
I posit that we’ve all fallen into a trap by getting enraged about Gap’s new logo and how much it sucked. Why? Because that’s exactly what they wanted us to do.
Any press is good press, right? Well, in this social-media-ridden world where every two-bit wonk has his own soapbox, that phrase should now read: “any trending topic is a good trending topic.”
The logo not only had Gap trending for weeks, but it inspired so much passionate vitriol that someone even built a web application to allow you to “crap” your own logo. These logos spread to people’s Facebook and Twitter avatars, blogs, web sites. I’m just waiting for “Gap Logo Sucks Freeze-Dried Donkey Bollucks,” the song. The t-shirt. The TV mini-series. Jeez, enough already.
How many web applications were built in honor of the original Gap logo?
I can’t prove that Gap (and Laird & Partners) intentionally duped the social media community into talking about (almost nothing but) their astoundingly shitty logo for weeks.
Perhaps it was a happy accident for Gap. Perhaps it was a bit more Machiavellian than that. We may never know. But one thing is indisputable: it worked.
Quit your bitching and moaning and start doing something productive!
Now that I’ve offended all the Java fanboys/girls out there, let me explain:
Why I’m qualified to give you all one big collective kick in the ass, and
Why this collective ass-kicking is coming from a place of love, not hate.
My first experience with Java was in 1994/95, when Stanford started switching its Computer Science curricula from C/C++ to Java. After struggling with memory management, segmentation faults, horrific concurrency problems and the other ways I kept shooting myself in the foot, Java was a breath of fresh air. My first corporate experience with Java was working as a summer intern for JavaSoft (a former subsidiary of Sun) in 1997 porting Patrick Chan’s Java 1.0 sample applications (remember Hangman?) from JDK 1.0 to JDK 1.1.
I went on to join Plumtree. Originally, they were a Microsoft darling. I helped lead the charge to switch them from COM/DCOM, ASP 1.0 and SQL Server to Java and Oracle.
In 2002, I started a Plumtree-focused consulting firm, helping 50+ customers install, maintain and grow their Plumtree deployments. In all but a precious few of those accounts, I wrote all of the code in Java/JSP.
Since about 2008, we’ve been using Ruby on Rails for most of our software. When Rails hit the scene, I had a similar “breath of fresh air” moment similar to when I first encountered Java.
But this letter is not about Ruby or about Rails; it’s about Java. A language I’ve used since it’s very first iteration in 1994/95 and up to the present day. A language wherein I’ve written at least half a million lines of code, most of which still run in production today inside Plumtree/AquaLogic User Interaction/WebCenter Interaction, at major customer sites in the corporate world and in the federal government.
So, fast-forward to today, this is what I’m hearing about Java, in a nutshell:
I’ve heard people whining about everything around them that’s not running on Java: mobile applications, web sites, conference tools, Twitter, Facebook, etc.
I even saw someone complain on Twitter that the Black Eyed Peas, who Oracle paid an undoubtedly handsome sum of money to entertain your sorry asses last night, gave a shoutout to Oracle and not “The Java Community.” Seriously? Give it a rest, folks!
There are lots of choices of development stacks and people are free to choose the one that works best for them.
Embrace that freedom; don’t fight it.
And the word Oracle doesn’t mean “database” anymore. It is an umbrella term that could refer to thousands of different products.
Let’s take a look at some of the advantages of Oracle owning Java.
With respect to OpenWorld, the Java Community got:
Your own conference with around 400 sessions
Your own tent
Your own street closure (Mason Street)
Invited to OTN Night, one of the best parties at OpenWorld
More importantly, with Oracle Corporation, the Java community gets:
Cemented into the infrastructure of nearly all of Oracle’s products, meaning that nearly all of their customers — most of the Fortune 1000 — are now Java shops (if they weren’t already)
Stability, stewardship, thousands of really bright engineers and nearly unlimited resources
One of Corporate America’s most powerful legal teams backing you up
Let me answer that question with another question: what brilliant phoenix rose from the ashes of the debacle that was the AOL acquisition of Netscape in 1998?
It was Firefox, a free, open source-based browser that literally revolutionized the massively screwed up browser market and gave the dominant browser (IE 5, and later, IE 6) a true run for its money. From wikipedia:
“When AOL (Netscape’s parent) drastically scaled back its involvement with Mozilla Organization, the Mozilla Foundation was launched on July 15, 2003 to ensure Mozilla could survive without Netscape. AOL assisted in the initial creation of the Mozilla Foundation, transferring hardware and intellectual property to the organization and employing a three-person team for the first three months of its existence to help with the transition and donated $2 million to the foundation over two years.”
IBM’s symbiotic relationship with Eclipse is another great example.
So, dear Java community, to ensure your own survival, please, in the name of Duke, stop complaining and start thinking strategically about how you can “pull a Firefox” here. You’re all brilliant engineers, so start putting all the effort you’re wasting in complaining toward something productive.
I love you all and I love all your passion and energy, but I hate your bitching — use that energy to go save the world, Java style!
This article original appeared as a guest post on Scott Abel’s blog, The Content Wrangler.
Lately I’ve been really overwhelmed by my email inbox. This is not a new problem, but in the past I’ve been able to keep it at under a hundred emails; recently it has grown to nearly 300 and it has really begun to interfere with my getting things done.
So, last night, I took a good, hard look at what was really IN my inbox.
About 40% of the notes consisted of links sent to me by well-meaning people who thought I should check them out for various reasons. Another 30% were suggestions on how to make our products, marketing materials, services, etc. better from employees, customers, partners and other well-meaning people. Of the remaining 30%, about half were personal introductions to potential partners, customers, investors or other people with whom the authors thought I would want to connect. The other half were ‘to-do’ items of a business or personal nature, some sent by me to myself (ick!) or by other people.
I think maybe one or two messages actually consisted of correspondence — by that I mean something like the letters of yesteryear that we used to send through snail mail. It’s interesting to see how the bastardized email of today is so different from the purpose for which it was invented, but that’s the subject of a whole other article. However, while I’m digressing, it’s worth noting that
email functions brilliantly as a “better matchbox” than snail mail, but at the same time it performs really poorly at all the other functions that it’s used for today.
The goal for me was to put all these messages that shouldn’t remain as emails into their proper home so I could deal with them appropriately while maintaining my sanity.
Now that I had performed some analytics, it was time to get organized! Here are the tools I used to clean up the mess: Basecamp, Highrise and Instapaper. Instapaper is free; however the 37signals products Basecamp and Highrise carry a small monthly fee.
[Note: They also have trial versions, but don’t expect to get too far with them since 37signals made the free versions just useful enough to show you their value without actually providing any.]
Getting from almost 300 emails to under 20 took about two hours and it was time well spent. I made one pass through my bloated inbox and took one of these actions, based on the type of email:
Email Type #1: “Hey, you should check out this link because. . . .”
Opened the link and used the “Read Later” bookmarklet from Instapaper to save the link for when I have to time to read it. If the email containing the link had something interesting in it (besides the link), I copied that into the notes field for that link once I had saved it to Instapaper. If you care to share what you’re reading/bookmarking, you can also use a del.icio.us bookmarklet for this. I find Instapaper easier though, because you can bookmark a link with one click. Del.icio.us forces you to enter tags and other metadata, which increases friction and slows down the process of bookmarking.
Bottom line: Bookmarking, per se, is a simple, rote task that shouldn’t take more than one click to accomplish.
Email Type #2: “Hey, you should make your product better by doing this. . . .”
Read the email. If there were specific action items associated with it, I created to-dos in Basecamp (under the project for the appropriate product) so that we can address them in a future release. We maintain a to-do list for each release of each product and another to-do list that serves as a backlog for each product. (Some agile tools refer to this as “the icebox.”) When we’re planning a release, we pop the most important things out of the backlog and move them into the current release to-do list.
If the to-dos were general, more thematic suggestions without specific action items associated with them, I copied the suggestions to one of our design writeboards in Basecamp. Then I responded to the email thanking them for the feedback and deleted it.
Bottom line: Product feedback and support tickets belong in Basecamp or a support ticketing system … or even a CRM, but they should never be kept in email as email is not the right tool for tracking the support ticket cycle.
Email Type #3: “Hey, you should sell to (or partner with) so-and-so. . . ”
Forward the email to Highrise’s email dropbox. Delete. Done. When I process my Highrise queue of messages, I can decide whether or not to pursue these leads on a case-by-case basis. Sales leads belong in your CRM system so that they can be tracked and managed. Email is the wrong tool for tracking the sales cycle. If you want to close sales deals and you’re using email as your CRM system, important communiqués are going to slip through the cracks and you’re going to lose business as a result.
Bottom line: E = mc2 but Email != CRM. Email Type #4: “Hey, Chris, meet so-and-so. Hey, so-and-so, meet Chris”
Reply All and start the process of scheduling a good time to talk. However, there’s a bit of a hole in this, because if I then delete the message, how do I ensure that so-and-so and I actually end up talking/meeting? If you have any suggestions about how you’ve solved this problem and what tools you’ve used (besides stinkin’ email), please let me know in the comments field associated with this blog post. I guess I could use our CRM for this, but that’s kind of like using a bazooka to kill flies.
Bottom line: I don’t know what the best tool for this is, but I do know that it’s most definitely not email.
Email Type #5: To-do item (not related to a product or a lead)
Put in on my to-do list. Right now, somewhat ironically, this is an email that I keep perpetually in draft status. To-do lists are a funny thing. I’ve used Remember the Milk, Google Spreadsheets/Documents and a number of other tools, but frankly, nothing beats a text file. By keeping it as a draft email in Gmail, I always have access to it from anywhere, buy you can easily accomplish this with Google Docs too, or a number of other tools.
Bottom line: Your inbox should not be your to-do list. Use a text document, a to-do management tool or even a piece of paper and a pen. There’s something inherently gratifying about the physical, visceral action of scratching something off my to-do list with a big, fat marker (preferably a Sharpie). No tool I have encountered can come close to emulating that feeling of accomplishment.
Email Type #6: Personal Correspondence
Print it on nice paper, frame it and hang it on the wall! Seriously, these have gotten so rare, that I really don’t mind them at all.
Bottom line: This is what email was designed to do, so feel free to use it for that. Enjoy it, because your friends would probably rather update their Facebook status than send you an email. If they do send you emails (and there’s no to-do/action-item associated with them), then they’re a true friend. You should return the favor with a personal email of your own, or, if you really want to surprise them, drop a handwritten note to them in the postal mail, preferably with a designer stamp that reflects your sense of style.
There’s something really sexy about being retrosexual — try it, I guarantee you’ll get great results!
Conclusion: I didn’t quite reach Inbox Zero before my head hit the keyboard, but I am down to under 20 emails in my Inbox. Every time I hit “delete” I could feel my stress level, my blood pressure and my state of disorganization decreasing proportionately.
So, how many messages are in your inbox? What do you think of my approach? What tools and strategies do you use to manage all this email insanity? I’d love to hear your comments. Just don’t email them to me!
Today would have been Jerry Garcia’s 68th birthday. Musically, politically, emotionally and spiritually, he has probably had more of an impact on me than any other human being whom I never knew personally.
As I was perusing YouTube today looking for some footage of him that I hadn’t seen already, I found that he was a pretty sage businessman as well. In his 1982 appearance (with Bob Weir) on The Letterman Show (full video embedded below), David asked him why he allows taping of his live shows when it obviously leads to fewer commercial sales of their official recordings. His response?
The shows are never the same. Ever. And when we’re done with it, they can have it.
Jerry was the not the creative force behind the lyrics of most of the music he played. Of their 420 original songs, only maybe 75 or 80% were truly originals; many others were adaptations of traditional bluegrass, folk or blues songs (in much the same fashion as Led Zeppelin, at least as it pertains to the blues). On the remaining originals, poet/lyricist Robert Hunter wrote the words and Jerry composed the music.
However, Jerry really did have an uncanny efficiency with his words, packing in multiple meanings into short, pithy phrases. In his response to Letterman, he’s really saying (at least) all of the following:
No, it’s not impacting our record sales negatively
The experience of seeing The Dead live is dramatically different each time
I don’t own the music once I have released it from my being; rather, by playing it live, I set it free to be enjoyed by whomever is listening
In many ways, this philosophy actually results in more record sales
No price tag can be assigned to the value of the community of fans that has grown organically around our music and our culture
These lessons are raft with really important business advice, especially since we’re living in the age of social media. In many ways, Facebook, Twitter, et. al. have created communities that are just like the traveling circus of hippies that followed The Dead (and, later, other jam bands like Phish) on their tours, perhaps without as many drugs nor as much free love nor rock’n’roll and certainly a bit more personal hygiene. Okay, so maybe they’re not really that much alike.
But the sense of belonging to something larger than oneself is the same.
How else can account for the explosive growth of Deadheads, the community around Burning Man and social sites like Facebook?
So, in this age of social media and utter disregard for things like “copyright” and End User License Agreements, how can musicians/bands, restaurant owners and other small businesses still manage to make “good bread” (as they called it in the 60s and 70s) in this age of the internet where everyone feels entitled to get nearly everything — music, software, etc. — for free?
The answer lies in Jerry’s response to Letterman.
Give away as much as you can.
Think of the community around your business as a empty field. It needs to be tilled, seeded, watered and fertilized before you can reap the benefits of the harvest. Giving your products away for free is akin to planting your seeds. Engaging with your online community is akin tending to your crops. Selling your products and services is akin to harvesting your fields and selling the goods at the farmer’s market.
But you can’t get to the farmer’s market if you’re not taking good care of your farm.
I’ve heard this argument before. Someone told me once that consultants should take a page out of the professional chef’s playbook (pardon the mixed metaphor). Take for instance, Hawaiian master chef Roy Yamaguchi, the creative force behind Roy’s restaurants. If you buy his cookbook, you will have nearly all of Roy’s recipes, free for you to make at home any time you want. But will you still eat at his restaurant? You betcha!
So what do you think? How does this apply to your business? Can you think of ways that you could give away the goods and still make money? I’d love to hear stories of how you’ve tried this and it has worked for you (or hasn’t), so please leave a comment if you’d like to share.
Why is it irresponsible? Well, before I break it down for you, let’s take a few journalism lessons from Robert Scoble, who explains why Flipboard (an iPad application that turns RSS feeds into a magazine-like layout) is superior to the one-item-after-another streams of information that we’re used to browsing on the Facebook news feed, Twitter, etc. He writes:
“I remember that early eye tracking research showed that pages that had a single headline that was twice as big as any other headline were more likely to be read. Same for pages with photos. If you put two photos of equal size on the page, it would be looked at less often, or less completely, than a page that had a photo that was at least twice as big as any other.
I won a newspaper design contest in college because of this my designs made sure that they included headlines that were twice as big as any other and photos that were twice as big as any other.”
MSNBC used these exact techniques to spin an oh-so-scary story about an alleged Facebook privacy breach. This first screen shot is what I could see on an average (15″) monitor “above the fold.” (You can click the image to see it in actual size.) Note the massive font used for the headline and the four tiny images. Keep in mind that some internet users don’t know how to scroll (really, I’m not kidding), so by not showing a broken line of text at the bottom of the page, many people won’t know that the rest of the article is even there, let alone how to get to it.
If you endeavor to read past the headline, you’ll notice that they “end” the story with more scary talk from the alleged “hacker” and hide the final three paragraphs behind this completely absurd “Show More Text” link, which serves no purpose other than to obscure the truth, which is in the final (that’s right, the very last) paragraph of the article:
“No private data is available or has been compromised. Similar to a phone book, this is the information available to enable people to find each other, which is the reason people join Facebook. If someone does not want to be found, we also offer a number of controls to enable people not to appear in search on Facebook, in search engines, or share any information with applications.”
So, if I were to email MSNBC and tell them that I was “a researcher” or “a white-hat hacker” and I had discovered a huge scam — “You see, these conspirators from Yellow Pages have been collecting and amassing all this private data and delivering it to everyone’s doorstep!” — they would think I was completely insane. Well, change “Yellow Pages” to “Facebook” and “delivering it to everyone’s doorstep” to “making available for download” and I think you see my point.
So how did MSN get away with posting this completely absurd story? To understand that, we need to look at their demographic. I went to Alexa.com to find out. As I had guessed, their readers lean toward females of the Baby Boomer generation and up. The same people who don’t know how to change their default settings in their default browser (IE6) on their default operating system (Windows XP) to anything other than MSN.com. Big suprise? No: MSNBC is preying on innocent victims by using psychological tricks to create phobias for things that they don’t understand. And there’s nothing scarier than the fear of the unknown.
The premise that the media is out to scare us all into staying home and buying more security systems/guns/etc. is not news; Michael Moore built a really compelling case against Big Media’s fear tactics in Bowling for Columbine in 2002. However, an interesting question to ask in 2010 is:
if Big Media is prone to Big Lies and Misinformation, can social media serve as an antidote?
In other words, can investigative reporting by “citizen journalists” help suss the truth out of all the lies?
To help answer the question, I turned to the 875+ comments on the article. To do some highly unscientific semantic analysis, I read a small sample to look for keywords were common in a neutral-to-favorable comment (information, private/privacy, security, people/friends, public) vs. what keywords where prevalent in a highly negative response (wrong, attention, fame, fraud, scam, boring, crap). Then I ran all the comment text through a histogram tool.
Unfortunately, the results of my study show that most comments were favorable by a ratio of over 5:1. However, it all goes back to to the demographic. After glancing at the TechCrunch coverage on this, it seems about 60-70% of the commenters call bullshit, which seems to be in line with a younger, male-dominated, tech-savvy demographic.
So what do you think? Can commenting/voting/Tweeting uncover the truth obscured though it is by the news outlets that report it? Or will we all just continue to propagate the monkey excrement that the mass media keep throwing at us?