Pathable Acquires The Social Collective

Conference Mobile Event App and Web Sites | PathablePathable, the award-winning provider of social networking services for conferences and events, announced today that it is acquiring The Social Collective, a long-time competitor in the market in a cash-only deal. The terms of deal are not being disclosed, but the move continues a growing consolidation of the event-centric social media segment, following the closure of EventVue in February 2010.

“Pathable has built a very compelling experience for the event organizer, enhancing the attendee networking experience beginning months before the event itself and resulting in a sustaining community after it’s over,” said Pathable CEO Jordan Schwartz. ” The Social Collective has built a great reputation and business, serving world-class clients including Oracle and SXSW. But the needs of events are increasingly complex, and it’s simply better for everyone to have a single, combined effort to meet those core needs while we enhance and extend the existing solution.”

“We’ve always had a great respect for the solution Pathable has delivered to event managers, so we’re very pleased to be able to offer that to our customers today,” said Chris Bucchere, co-founder and CEO of The Social Collective.

We’re proud of the part we’ve played in revolutionizing how event attendees connect, and now consolidating efforts under the Pathable platform will be a boon to our existing customers and those to come.

The acquisition expands Pathable’s reach in the events industry, already firmly placed on the foundation of direct customers as well as reseller relationships with industry heavyweights such as Active Events (www.activeevents.com/), Cvent (www.cvent.com), Omnipress (www.omnipress.com) and Amiando (www.amiando.com) and heralds a trend toward a standardization of the experience.

Schwartz added:

When you’re going to a conference, you don’t want to be thinking about which social networking solution the host has chosen and whether it will be effective at helping you connect with the other attendees. You want that layer to be invisible and effortless. Our offering has always been focused on letting the event and its attendees take the spotlight.

There are over 200 million attendees at conferences, conventions, tradeshows, meetings and events in the US alone, according to the Conventions Industry Council. Social networking is becoming an in increasingly important component of serving them.


Pathable, Inc., a privately held Seattle-based company, was founded in 2008. Since that time, it has served hundreds of events, including those of Microsoft, SAP, GE Healthcare, Meeting Professionals International, and Dell, with a private, branded on-line event communities that allow attendees to connect, schedule meetings, choose their session schedules and visit exhibitors for months around a face-to-face event.

Where to Find Us at Web 2.0 Expo

Chris Bucchere is attending the Web 2.0 Expo this week, where Crowd Campaign is making its debut as the question suggestion and voting platform for Tim O’Reilly’s interview of Beth Noveck, Deputy CTO of Open Government for President Obama.

On Wednesday the 18th and Thursday the 19th of November, 2009, Crowd Campaign will be exhibiting on the expo floor in Long Tail Pavilion Booth #2. Come by and say hi!

Today, Chris will be attending sessions and keynotes and, as is the case with every good conference, having great hallway conversations with his peers. Clinton Bonner, SVP of Sales and Business Development for Social Collective, Inc., will be joining Chris on Wednesday in NYC.

Here We Go Again: SXSW 2010

SXSWPanelPicker-lgI know it feels like we just put the wraps on SXSW 2009, but Panel Picker Voting is already live for 2010! This year they’re using the Panel Picker to crowdsource session proposals for all three conferences: Music, Film and Interactive (whereas in the past it has only been used for Interactive).

As you well know, Social Collective, Inc., a company I started to serve the conference industry with better and more social software tools, provided the official social network and schedule builder for SXSW 2009. We’re on tap to provide that service again this year — in fact, the site is already live at my.sxsw.com. We have some exciting new features planned for this year, so stay tuned for announcements on that front as we get closer to the event.

So, even though we’re intimately involved with SXSW, I still have to EARN the privilege of speaking there. 30% of that is decided by YOU, the voters. So, in the name of shameless self-promotion, I must ask you to vote for my proposed talks (if you think they’re worthy):

SXSW Interactive: Developer from Mars Takes on Designer from Venus
Every great project needs a designer and a developer. Yet sometimes working side-by-side can be about as fun as pulling teeth. A veteran developer and a veteran designer use real-world anecdotes to spar on the dynamics that make it challenging for people in these two disciplines to collaborate effectively.

Neo-patronage: Can It Save the Music Industry?
Starting with the idea that all recorded music should be free (as in beer), I will explore the idea that a system of “neo-patronage” — think of the way European artists were commissioned during the Renaissance — can help reinvent the beleaguered music industry to ensure that artists can get fairly compensated in a world where music is free for consumers.

You have until Friday, September 4th at 11:59PM CST to cast your vote. Thanks for your support and see you at SXSW!

The Social Collective to Provide Social Media Software for Experient’s e4 Conference

e4-sphere_bigger.gifToday we are pleased to announce that Experient, Inc., a full-service solution provider for conferences and events, has chosen The Social Collective as the social networking platform for Experient’s 2009 e4 Conference. Here at Social Collective, Inc., we’re thrilled to have the opportunity to help Experient fulfill their brand promise of “delivering the total event experience” by adding a social networking component to their wide range of pre-existing services. These services include everything from scalable registration to a suite of event logistics solutions, and on to amenities that make for much happier attendees and much more profitable exhibitors. Experient has been a trailblazer in the events world since its inception. In their quest to be recognized as a thought leader in the events space, Experient continues to seek out and provide its clients with the best event services in the industry.

The Social Collective is a white-label conference social networking suite and social media aggregator which will serve as the event-centric networking community for Experient’s 2009 e4 Conference. The e4 event is the annual gathering of Experient’s clients and select sponsors. The typical attendee of e4 is an association executive or an event management professional. Each year, Experient chooses an overarching theme that is most relevant to the times the industry is facing. This year’s theme is Networking and the Infusion of Social Media into live events and their surrounding communities.

According to Karen Watson, Director of Strategic Events at Experient:

“Our goal is to simplify the social media experience for our e4 attendees and by using the Social Collective white label platform, we should create more opportunity for interaction before, during and after e4. Our ultimate goal is to create a community for our attendees to connect and interact with their peers year-round.”

At Social Collective, Inc., we’re looking forward to this opportunity to serve Experient and their e4 2009 conference. We’re excited about ushering this vibrant community of attendees and sponsors into a new era of inter-connectivity and social networking. The e4 gathering — taking place between August 2nd and 5th in National Harbor, MD — will showcase how physical meetings are evolving through the use of new technologies and techniques. As a result, the meetings industry can continue to grow by enhancing attendees’, sponsors’, and exhibitors’ experiences leading up to, during, and well after the physical event has taken place.

Visit http://www.experient-inc.com for more on their suite of professional services. Visit http://thesocialcollective.com for more information on how to build a thriving year-round community for your next event or follow The Social Collective on Twitter at http://twitter.com/nowgetsocial.

Letter of Commendation from NAFSA

We received a letter of commendation from one of our newer customers, The National Arts Festival of South Africa. Tony agreed to allow us to post it here on our blog.

NAFSA_LetterheadChris Bucchere
Social Collective
13800 Coppermine Road
Herndon, VA 20171
USA

7 May 2009

Dear Chris,

Just a note of sincere thanks to you and your team at Social Collective for the highly professional way in which you’ve approached the implementation of your tool on our website.

Undeterred by the fact that his client is several thousand miles and timezones away, Mike has done a great and very patient job of attending to the implementation and the multitude of requests for tweaks and changes from us.

The end result is great and in the couple of days the site has been live the reaction has been overwhelmingly positive.

You’ve got a great product and a great team – we’re very glad to have encountered both!

Thank you.

Regards,

Tony Lankester
CEO: National Arts Festival, South Africa

Social Collective, Inc. Joins Launch Box Digital Class of 2009

launchboxCo-founding CEO Chris Bucchere and CTO and Lead Developer Mike Buckbee of Social Collective, Inc. just accepted a seed round of funding from Launch Box Digital and an invitation to join their 2009 summer incubator program, which began on Monday.

“We’re thrilled to be a part of this great summer program and very excited to work with the investment team, sponsors and advisers to continue to give Social Collective, Inc. the momentum it needs to keep gaining traction with conferences, trade shows and festivals worldwide,” said Social Collective, Inc. President and CEO Chris Bucchere.

The company also recently announced the acquisition of several new customers, including National Association of Dental Professionals, The Sloan Consortium and the Open Government and Innovations conference. In addition, they recently brought on software sales veteran Clinton Bonner as Senior Vice President of Sales.

For more information about Social Collective, Inc. or to schedule a demo, contact them at [email protected].

Free Breakfast Seminar in Alexandria, VA on 4/9

Join association thought leader Jeff DeCagna, Chris Hopkinson of DC-area startup DubMeNow and Chris Bucchere of The Social Collective for a free breakfast seminar entitled “Strategies for Association Success in the Era of Social Business” on Thursday, 4/9 in Alexandria, VA.

Registration is limited, but there are few spots left. Sign up now!